If you run your own web site and use Google Analytics then Analytics HD from Inblosam LLC is worth every penny of its not inexpensive £3.99 purchase price.
Analytics HD
Analytics HD does one simple thing, but does it well.
It securely retrieves your Google Analytics data and allows you to view it while mobile, on your iPad.
The latest version provides 55 reports, including the classic “today” and “yesterday” views missing from Google Analytics itself. It displays full screen charts which are ideal for sharing, and allow for multiple accounts and multiple logins, handed for those people with multiple sites.
Analytics HD
The “Dashboard” report is a great starting place that gives you the key information, such as Absolute Unique Visitors, Bounce Rate, and % New Visits. It also provides segmentation data on referral types and sources, great for seeing where your visitors are coming from.
Where the “Dashboard” really comes into it’s own however is providing an overview of the keywords that have led people to the site and the content they have viewed. Understanding this is not only simply about attracting more visitors, but understanding what people are looking for and what they found useful and interesting on your site.
When you start looking into the detailed reports, and remember there are currently 55 of them, being able to see what your “Top Content” is gives you a great insight into what you are doing right, and maybe what you need to be doing more of. While the “Top Exit Pages” report shows you where you could improve.
I, for example, noted that an blog entry I made back in 2009 on using the Mac Mini as a Media Server suddenly appeared back in my Top Content report, this on the face of it was good news, as its always nice when something you have written previously becomes applicable again, however I also noted that it was rising in the Top Exit Pages report. Reviewing the post I could easily see why! The content while on topic was dated.
Having this information allowed me to update the post, making it more relevant (something that can be done in conjunction with the Key Words Reports), and provide links to other articles on my blog on the same subject matter. The key thing is, I did all of this on my iPad, while sitting in a coffee shop.
There are a great many more examples I could give you but I’m sure if you give Analytics HD from Inblosam LLC a go you will find this out and probably a lot more.
